Marit finnie
Executive | Enterpreneur | Board Memeber | Innovator
I step in when a business needs more than a tune-up, and rebuild the engine while it’s still running!
Interim and Executive Leadership
Stepping in as CEO, COO or managing director when a business needs direction and results.
Board and Advisory Work
Supervisory board roles and advice to owners.
Growth
Finding where the growth really is, and turning it into a plan the team can deliver!
Strategy
Clear choices, numbers and milestones, with owners and management moving the same way.
Change Leadership
Leading teams through change, interim or alongside your management, until the results are real.
Board and Advisory
Supervisory board work and a direct sounding board for owners and CEOs.
Why I do this
Most businesses already have what they need to grow: good people, real customers, and more opportunity than they are using. What is usually missing is a clear direction and someone to drive it through.
That is the part I enjoy. I bring a fresh eye, ask the uncomfortable questions, and turn the answers into a plan that people believe in and deliver.
AI can analyse a business in minutes, and I use it. What it cannot do is sit with an owner who has to make a hard decision, sense what a team is not saying, or take responsibility for the result. Strategy is rarely short of analysis. It is short of someone to decide, convince and carry it through.
How I work
Clarity first. I make the complicated simple, so everyone knows what we are doing and why.
With the team, not around it. Change only lasts when the people who run the business own it.
Results over reports. I stay until the numbers move, not until the slides are finished.
A plan can be generated. Trust, judgement and accountability have to be there in person.
How an engagement works
Every business is different, but the path is usually the same. We start with the facts, agree on the direction, and then I stay involved through execution, because a strategy only counts once it shows in the results.
A first review typically takes a few weeks. From there the work can continue as an interim role, a defined project, or ongoing advisory support. Until the desired results achieved and team ready to take over.
1. Business Review
Numbers, customers, team and operations. I look at where the business really stands and what is holding it back.
2. Options and scenarios
We map the realistic ways forward and what each would take in money, people and time.
3. Testing the ideas
Before committing, we check the best options against the market and the numbers.
4. Getting the team on board
The people who will deliver the plan help shape it, so they own it from the start.
5. KPIs and milestones
Clear targets, owners and dates, so progress is visible to everyone.
6. Action plan and execution
I stay through delivery, lead where needed, and adjust the plan as results come in.
About me
Marit Finnie is an executive and entrepreneur who has led business growth and transformation in retail, technology and industry across Europe, Asia and the Americas. A former COO and management board member, she is a company founder and serves on the supervisory board of Tuleva.
Resources for Fun and Learning
Bookshelf
Shock your parents, read books 😉
Movies
What you think, you become!
Video Library
Always keep learning, stay curious.
